A different way to discover music.
Swipify started with a simple idea: what if discovering music could feel a little more like a game?
Instead of searching for a specific song or artist, you simply swipe through music, listen, and decide whether you want to keep it. You can combine different decades and, eventually, genres to create your own mix and discover music you might never have searched for yourself.
I've been playing around with the idea behind Swipify for a while. There are countless ways to find music, but most of them start with knowing what you're looking for: an artist, a song, a playlist, a genre or an algorithm recommending something based on what you've already listened to.
I wanted to experiment with something different.
Swipify is built around the idea of discovering music in a more playful and spontaneous way. Pick a decade, combine different eras, listen to a song and swipe. Over time, the goal is to make it possible to build your own mix from different genres, decades and musical styles.
The interesting part isn't necessarily finding a great song immediately. It's giving songs a chance that you probably wouldn't have clicked on yourself.
We're used to skipping songs within a few seconds if they don't immediately grab our attention.
Swipify is deliberately experimenting with something slightly different: giving a song some time.
You might not love the first few seconds of a track. But maybe the chorus is great. Maybe the production grows on you. Maybe it's simply a song you would never have discovered otherwise.
That's part of the experiment behind Swipify.
At the same time, people like to move quickly — and that's okay too. The swipe is there to make discovering music effortless. The balance between “give this song a chance” and “next!” is something I want to keep experimenting with.
The free version gives you a simple way to start discovering music without connecting your Spotify account.
With Pro, you can connect your Spotify Premium account and create a more personalised discovery experience. You can combine different decades and eventually genres to create your own mix. When you like a song, it can also be saved to your Spotify library.
Swipify uses Spotify for the Pro playback experience. A Spotify Premium account is required for Pro playback.
Right now, Swipify is an experiment.
There are a lot of things I want to explore: better ways to combine genres and decades, smarter music discovery, learning what kind of music you actually enjoy, and finding ways to introduce you to artists and songs that might otherwise stay completely outside your radar.
Ultimately, I'd like Swipify to become something that helps people discover music — not just consume more of the music they already know.
Discover something you didn't know you were looking for.
Swipify started as a personal project because I thought the idea was interesting and I wanted to see if I could actually build it.
If it ever grows into something bigger, I don't want it to simply become another commercial music platform.
My long-term ambition would be to keep Swipify non-commercial and, if the project becomes successful enough, explore creating a foundation around it. Any future income or opportunities generated by the project could then potentially be used to support music-related projects in the Netherlands.
That could mean supporting new and emerging artists, helping people discover music outside the mainstream, or creating opportunities for people who otherwise wouldn't get them.
I don't know exactly what that will look like yet. That's part of the journey.
Swipify is still early, and that's exactly why feedback is valuable.
If you've tried it, I'd genuinely like to know what you think. Is discovering music this way actually fun? Do you find yourself swiping too quickly? Would you want more control over genres, decades or the way songs start playing?
Tell me what works, what doesn't, or what you'd like to see next.
Have an idea, found something that doesn't work, or just want to tell me what you think?
swipify.me@gmail.com